Communication, Management and Technology Courses

Communication, Management and Technology Courses

Learning Outcomes

What do students learn in the communication, management and technology program?
Our goal is to facilitate your academic and professional growth. By challenging you in the classroom, assessing your work honestly and respectfully, and guiding you through your academic career, we are confident that we can help you meet your goals. Most CMT students specialize in one of six areas: information technology, marketing management, organizational communication, public relations, technical communication, or training and development. Students may also work with a faculty advisor to design their own specialization.


MGT 100 Intro to Business and Management 3 credits
The student studies successful local, national, and global organizations to develop her understanding of how businesses function and to identify contemporary management practices that lead to extraordinary organizational performance. She develops her own analytic, problem- solving, managerial, and self-assessment abilities as a foundation for her individual and team contributions to organizational goals.

MGT/PCM 120 Interpersonal and Group Communication 3 credits
In this interdisciplinary course, the student is introduced to the underlying assumptions and theories of social psychology, and the applications of social psychology to small-group research and behavior. She has the opportunity to learn and improve her individual interaction skills, using both interpersonal and task-oriented models. She develops the ability to analyze her own and others’ behavior.

CMT/PCM 101 Introduction to Professional Communication 3 credits
This engaging foundational course sets the stage for communication studies. The student explores discipline theories and processes as she considers communication career fields such as training and consulting, public relations, human resources, broadcast journalism, advertising, corporate communication, and the nonprofit sector.

PCM 130 Writing: The Editing Process 3 credits
This course emphasizes clarifying and developing thinking in order to write clearly and completely for a variety of audiences, purposes, and formats. Using Alverno's criteria for effective writing, the student learns to tailor and edit her writing to refine her message(s) and to develop her own voice and style.

MGT 201 Introduction to Accounting 3 credits
The student is introduced to the nature of accounting within a business context. She learns the different functions of business, and the types of information, management reports, and financial statements that are provided by a company’s accounting system. The course emphasizes the integrated nature of management and financial accounting issues. It provides her with an overview of the judgments and estimates the accountant must make and how financial information is used as part of an organization’s information system to make decisions. In the lab component of the course, she has the opportunity to develop basic spreadsheet skills to present and analyze accounting data. She needs these skill for future business and management courses as well as for professional use.

PCM 170 Visual Communication 3 credits
In this course the student explores the dynamic dimensions of visual communication. She becomes a more informed consumer, critic, and creator of visual messages as she hones her graphic design skills and defines her individual style. She learns and applies effective design principles while creating print projects using sophisticated industry-standard page layout, digital imaging, and illustration software.

CIT 200 Introduction to Computer Studies 3 credits
Wonder why sometimes your computer works more slowly than at other times? Want to learn how your computer really works so you can troubleshoot it? Need to use PowerPoint for a speech? The answer to these questions is just part of what a student learns in this course. She learns how a computer works and how information is saved on a computer and on external devices. She extends her knowledge of word processing, spreadsheets, and databases, along with graphics. In addition, she explores ethical issues regarding technology.

MGT 221 Managing in Organizations 3 credits
The student studies individual, team, and organizational strategies (e.g., building shared vision, collaboration, ownership, commitment) that contribute to creating high-performance workplaces. She continues to develop her own analytic, problem-solving, teamwork, managerial, and self-assessment abilities to contribute to organizational and stakeholder goals.

PCM 230 Influence and General Semantics 3 credits
From Aristotle's Rhetoric to the way that vigilante hate groups recruit and retain members, language and symbols have a huge impact on individuals and cultures. In this course, the student examines the interaction among language, attitudes, beliefs, and behavior using established and emerging theories in persuasion and general semantics.

CIT 270 Web Design 3 credits
The student explores the frameworks and principles of web design - its production, implications, and impact as a communication tool. She works with Dreamweaver, studying HTML code as she designs and implements web pages. She explores Photoshop to create graphics and digitized pictures. Using a variety of hardware, software, and computer platforms, she applies her expertise in web design to create a website for a client.

PCM 300 Advanced Writing: Professional Applications 3 credits
Blogging, writing for the web, journalism, and generating ad copy are styles and formats that any communication student should add to her skill set. In this course, the student builds on what she learned in PCM 130, Writing: The Editing Process. In addition to developing a refined awareness of and sensitivity to various audiences and purposes, she begins to create her own professional writing portfolio.

PCM 320 Advanced Media Studies 3 credits
In this course the student examines the cultural power of media in societies. Concurrently, she continues to build and refine multimedia production skills to support her future communication career. She learns to conduct a media study grounded in theory, to create an instructional research presentation, and to produce well-designed digital video.

CIT 300 Computer Technology and Trends 3 credits
This course provides the technical framework needed to understand the structure and operation of computer hardware and software. The student studies computer hardware and systems architecture from an advanced user standpoint. She works in teams to disassemble and assemble a component computer, to install an operating system, and to troubleshoot both hardware and software problems. She also explores and learns the components of a home network, how they interact, and how to troubleshoot.

                or CIT 372 Advanced Web Design 3 credits
Students expand their knowledge and understanding of web page layout, design, and implementation, focusing on usability. Expanding on their knowledge from CIT 270 Web Design, students work to understand and implement advanced topics of web design including positional cascading style sheets, behaviors, libraries, and analytics. They work to deepen their understanding of and ability to work with, create, and manipulate web graphics using Photoshop. Using a variety of hardware, software, and computer platforms, students incorporate their expertise in web design as they define, analyze, design, and implement a website for a client of their choice.

MGT 300 Marketing Principles and Management 3 credits
This course introduces a student to how organizations develop products and services to meet the needs and wants of customers. The student works in a simulated new-product development team for a major company. She and her teammates invent a new product and present a comprehensive marketing plan via a written report and an oral presentation to the organization's simulated board of directors at the end of the semester. The team identifies and addresses problems ranging from product design to pricing to distribution to marketing communications and considers the product's impact in both domestic and global markets.

MGT 405 Women and Leadership 2 credits
In this course the student synthesizes contemporary literature on leadership and formulates her own definition and profile of effective leadership in various contexts. She takes on the formal leadership function of a group with specific tasks, accomplishes objectives effectively, and commits to an ongoing program of leadership and self-development.

                or MGT 435 High Performance Management 2 credits
The student is introduced to the principles of total quality: the management systems and best practices that characterize high-performance organizations. She is also introduced to the problem-solving methodologies and tools needed to improve the design of products, services, and business processes. She develops her understanding as well as her ability to apply quality principles and tools, by focusing on how they are used in personal and professional life, in daily management and continuous improvement activities, and in strategic thinking, planning, and implementation.

CIT 368 Dynamic Web Pages 3 credits
This class will offer students an opportunity to examine the process of developing dynamic web pages for the web. Students will learn both client side and server side connectivity techniques. Students will apply their understanding of connectivity to develop dynamic applications for the Internet.

                or CIT 376 System Analysis and Design 3 credits
The student takes a practical approach to study and apply established principles of analysis and design of information systems. Using interviewing techniques, process charting, screen and report design, proposal writing, program specifications, and process walkthrough, she designs an information system for a client and presents her proposal to the class.

CMT/PCM 499 Professional Practice Seminar 3 credits
In this capstone course, the student synthesizes her learning across the curriculum as it informs her specialty area and/or career goals. Refining previous or current projects as exemplars of her work, she constructs a professional portfolio and resume that reflect her development. She develops her professional network by recruiting a practitioner to access her portfolio. She also explores ethical issues and considers her own professional responsibility in planning career directions and strategies.