More than 550 boxes of cereal were collected for the second annual “Knock Down Hunger” event held in the Rotunda of the Sister Joel Read Center on Wednesday, October 3. The event is a campus-wide effort led by three Alverno professors – Meg Crosby, World Languages; Dan Matre, Business; Lynda Sommers, Art – and held in partnership with the College’s Student-Athlete Advisory Committee.

Mark Baden served as host, tipping the first cereal box for the Knock Down Hunger event.

This year’s initiative began with Alverno students, faculty and staff donating unopened boxes of cereal. Although the food was ultimately donated to Milwaukee-area Hunger Task Force, it was first assembled and arranged domino-style in the College’s Rotunda. The official “knock down” came at the hands of local celebrity and WISN-12 meteorologist Mark Baden, who helped to excite the crowd and ultimately tipped the first box that started the whole domino effect.

The cereal was then collected by Alverno’s student athletes as part of the College’s contribution to “Cans Across the Conference,” the Northern Athletics Conference annual food drive. In it, teams in the conference compete against one another to see which school can collect the most food to benefit local food pantries. For the last two consecutive years, Alverno has collected the most food, setting another new record last year with 13,477 nonperishable items and donations.

Boxes that spell H-U-N-G-E-R topple to signify the end to another successful event, which collected 550 boxes of cereal for the greater Milwaukee community.