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Marketing Management Curriculum

Suggested Curriculum

Freshman
  • Introduction to Business and Management
  • Economic Environment
  • Integrated Communication Seminar 1 & 2
  • Introduction to the Arts
  • Expressions and Interpretations of Human Experience
  • Mathematical Connections
  • General Psychology
  • Pre-Professional Seminar
  • Integrated Science 1
  • Small Group Behavior
Sophomore
  • Introduction to Accounting
  • Managing in Organizations
  • Business Models and Quantitative Methods
  • Integrated Communication Seminar 3
  • Two Humanities and Fine Arts courses
  • Introduction to Social Science
  • Integrated Science 2
Junior
  • Internship Seminar
  • Marketing Principles and Management
  • Finance
  • Marketing Research
  • Personal and Professional Selling
  • Management Elective
  • One Citizenship in a Global Community course
  • Two Humanities and Fine Arts courses
Senior
  • Small Business Management
  • Business Policy and Strategy
  • Business Practicum
  • Advanced Internship
  • Integrated Marketing Communications
  • Marketing Technology and Strategy Implementation
  • Global Marketing
  • Management Elective