Marketing Management Curriculum
Suggested Curriculum
Freshman
- Introduction to Business and Management
- Economic Environment
- Integrated Communication Seminar 1 & 2
- Introduction to the Arts
- Expressions and Interpretations of Human Experience
- Mathematical Connections
- General Psychology
- Pre-Professional Seminar
- Integrated Science 1
- Small Group Behavior
Sophomore
- Introduction to Accounting
- Managing in Organizations
- Business Models and Quantitative Methods
- Integrated Communication Seminar 3
- Two Humanities and Fine Arts courses
- Introduction to Social Science
- Integrated Science 2
Junior
- Internship Seminar
- Marketing Principles and Management
- Finance
- Marketing Research
- Customer Relationship Management
- Management Elective
- One Citizenship in a Global Community course
- Two Humanities and Fine Arts courses
Senior
- Small Business Management
- Business Policy and Strategy
- Business Practicum
- Advanced Internship
- Integrated Marketing Communications
- Marketing Technology and Strategy Implementation
- Global Marketing
- Management Elective
