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Professional Communication Major

What is it like to study professional communication at Alverno?

Professional communication practice involves multiple roles and responsibilities within diverse positions. Whatever the particular organization, position, or duties, the standards for communication professionals are high. You will be expected to demonstrate strengths in problem solving, analysis, and valuing, along with your communication abilities, to show leadership in making ethical decisions, and to prove your reliability in meeting and providing the highest-quality results. At Alverno, you will be part of a learning community that enjoys exploring new research, current events, and emerging technology. Your education in professional communication will be responsive to your individual interests and a dynamic marketplace.

What happens in a typical professional communication class?
Alverno’s professional communication curriculum offers multiple opportunities for you to examine and apply communication theory as you engage in projects that help you develop communication expertise. A typical class mixes reading, projects, presentations, and social interaction. You will learn to analyze a communication situation and use your communication skills to create messages that will influence your audience. Your coursework will prepare you to pursue your career goals with relevant knowledge, well-developed skills, and a solid sense of communication standards and ethics.

At the beginning level, you’ll gain exposure to basic tenets of writing, speaking, listening, and visual communication. At the intermediate level, you’ll learn about influence, media, and diverse professional applications for your developing skills. At the advanced level, you’ll experiment and gain acumen in specialized areas such as journalism, public relations, radio, or the web. As you approach graduation, you’ll create a digital portfolio to showcase your skills and abilities.

Faculty will facilitate your growth as an effective professional communicator and lifelong learner. By challenging you in the classroom, assessing your work honestly and respectfully, and guiding you through your academic career, we are confident that we can help you meet your goals.

What professional communication practices are included?
The best way to learn professional communication is to experience a wide variety of communication modes, styles, cultures, and genres. You will take courses in writing, public speaking, influence, media studies, visual communication, research methods, and cultural theory. You can also take electives to become a generalist or specialist in professional writing, organizational communication, public communication, and/or media production.